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Topic Review (Newest First)
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| Aug 15th, 2007 03:38 AM | |
| Esuohlim | Make me proud, son! |
| Aug 15th, 2007 03:34 AM | |
| Fathom Zero | I won't disappoint you, Daddy Esuohlim. |
| Aug 15th, 2007 02:44 AM | |
| Esuohlim | Can this scanner be taken out of the house? If you don't take this thing to the nearest adult bookstore and scan every plastic vagina and blowup doll in the store I'll be very disappointed in you. |
| Aug 15th, 2007 02:31 AM | |
| Fathom Zero |
Basically, (and I mean basically), a box is strapped to the back of your TV and your cable or sattelite or whatever is routed through it and the information about what you or your family have watched and at what times is recorded and sent back to ACNielsen who compiles it and adds to together with everyone else's viewing numbers and the information is made available to everybody. (and and and and and) It's how most of the networks schedule their programmings. I.E. it would be better to schedule a show that appeals to a lot of people at the prime time-slot. Hence "primetime', the time from when people start eating dinner together to before they go to sleep. Advertising is more expensive in such slots. The box I'm getting scans my family's buying trends. Say we only get food that is yellow. Well, when Nabisco or whoever sees that we and many other families only buy yellow food, they're not gonna put out green things. They're gonna make sure that we buy their products the most by catering strictly to the numbers. That's an exageration, though. That's the gist of it. I may not know everything about how it works, but I know it's incredibly important. |
| Aug 15th, 2007 02:08 AM | |
| RaNkeri |
Congratulations then! I guess. So what does a Nielsen household mean? :/ |
| Aug 15th, 2007 02:03 AM | |
| Fathom Zero |
My family's gonna be a Nielsen house. My family was selected to be a Nielsen household, but not for Television. It's to see what we buy. They're sending over what appears to be a UPC scanner and we scan in everything we bring home. I think it's cooler since I really don't watch that much TV. Now someone can map my purchasing habits! It makes me feel seriously important and recognized. I like statistics. |
