[Emu]

I think the problem is that all the bullshit is too complicated. Like those weight watcher's programs. "Write down everything you eat and tally up the points and then see how many black pearls you'll need to feed to the dragon before you can sell him your soul to lose a pound by the end of the week(if it doesn't snow.)" That and people are frightened by technical jargon when it comes to weight loss. I'm still not quite sure exactly what a calorie is.