Kinda sad that Viacom has to resort to running those lines and making up ads to solve this problem. It just shows bad taste. Dish Network was going to get hit with several calls anyway, putting pressure on them like this isn't going to solve anything.
I heard Dish would be willing to refund the amount of money to either subscriber for the loss of all of Viacom's stations: a $1 each subscriber per month. Ouch.
