I meant aisle.
Chimp, I was partially referring to how Rog said Booberry always shows up around Halloween. And as for the stores not buying cereals they know they won't sell, I can't remember the last time I saw Frankenberry here, so I would have thought they'd have had Booberry too, as long as they were ordering cereals specifically for the holiday.
I don't want the cereal. I just thought it was mean.