[McMock]

Why I'll be damned. Here I was thinking this would be all about snagging up diablo fans and training them on your site before there's competition, and then reeling in the ad-money once the game's announced - but in fact it's all about building a community, making a community with a strong sense of involvement and, wait I have to go check again because I forgot; and about building a strong community.

Meanwhile, the only content on the site is 'put your ad here' and 'do you wanna be a (paying) partner?'

Well congratulations on being first. I hope it pays off.