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Originally Posted by Dr. Boogie
Also, it's important to note that at the end of every Truth.com commercial, it states that they get their funding from Phillip-Morris. Frankly, I think it's a ploy by P-M to make anti-smokers look like douchebags.
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As much as I prefer your explaination, it's just that this is part of their anti-tobacco settlement. I don't think they control the content of the ads.
http://www.apha.org/journal/nation/truthcover0504.htm