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Originally Posted by AChimp
Your three phases thing is wrong. The lines between all three parts are extremely blurry. Planning occurs simultaneously throughout the entire development process, for example. There isn't a set day where you say, "okay, it's all planned out so let's get to coding."
The "production" phase as you call it is the most important part because it is what dictates what gets planned and created to begin with. To simplify it for you, it starts with Production and is followed by Stuff.
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Generally what gets made it dicated in "pre-production." Production would be the actual creation of the product. You obviously have to staff, develop ideas, etc. before you can begin "production." Pre-production is when you decide what you are going to "produce." You don't decide that in production.