Thread: E3 cancelled? (EDIT: Never mind.)
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Old Jul 31st, 2006, 03:59 PM       
It'd be incredibly stupid for e3s to not continue as they are - e3 is the gaming industry's equivalent to the super bowl and is responsible for much of the mainstream press and therefore the industry's common awareness.

In other words, companies also pay millions for super bowl ads. Not because their sales SPIKE SO MUCH THAT IT'S INSTANTLY WORTH IT YESSSS but because it's a status thing and it's an awareness thing. Being at E3 is the same for a company. Moving it back underground will set the industry back a few years.
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