[Kitsa]

stupid scandinavian, you must not have seen any American stores recently. Here's how it goes. We'll start with Christmas.

Christmas season begins slightly before Halloween (25 October or thereabouts). This is when the Christmas commercials start and stores begin putting up their Christmas displays.

New Year's season begins somewhere in mid-December. It's usually a small display and is over with quickly. Super Bowl Season lasts from mid-January until the actual Super Bowl.

Mardi Gras season is usually until mid-Feb., regardless of when Mardi Gras actually is. In non-French-Catholic America (as in, anywhere but Louisiana or Maine), you won't find much more than beads because people have a vague association in their minds about Mardi Gras, getting trashed, showing tits...something something...beads.

Valentine's Season begins the day after Christmas.This is followed in late January by St. Patrick's day season, which is over with fairly quickly in early March. This begins the hard-and-fast drive to Easter Season, which they milk till the end of spring.

As soon as Easter Season is over, it's Independence Day Season. This continues till 4 July and resurfaces as Labor Day season at the end of August. It's mainly cheap picnic stuff and fireworks.

Immediately after Independence Day Season is Back to School Season, which continues until mid September, when it becomes Trendy School Supply Clearance Season.

Early September begins Halloween Season. Thanksgiving Season is a brief add-on at the end.

I don't expect you to absorb all of that but that's what it is.