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Originally Posted by Wikipedia entry for Devil Wears Prada
Despite speculations that the band named themselves after the film with the same title, it was actualized that they were formed before the film was released. They have explained that their band name is based on an anti-materialistic mindset and derived their name from the novel, The Devil Wears Prada. At the time of naming the band, the members assumed that the novel included anti-materialism as its moral, until later discovering that the novel did not feature this as its message at all. Despite making this mistake, the band members refused to change the name and decided that they created a new meaning behind the title "The Devil Wears Prada", within the terms of it being their band name.
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Someone pointed this out to me a little while ago. Dumb is naming your band after a book you haven't read. Beyond dumb is sticking with that name even after learning that it doesn't mean what you thought it meant.