Red Herring...
Quote:
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The expression red herring is an idiom referring to a device which intends to divert the audience from the truth or an item of significance. For example, in mystery fiction, an innocent party may be purposefully cast as highly suspect through emphasis or descriptive techniques; attention is drawn away from the true guilty party.
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Im pretty sure he is saying it is not a pollutant. However I too wish to know how it "crumbles" because you attack it "from the left".