Ding dong, the witch is dead...
http://www.nydailynews.com/front/sto...p-411551c.html
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'TRL' looks to be D.O.A.
Is time up for “TRL”? An insider says MTV could soon bring the ax down on its signature countdown show because nobody watches it.
“The ratings are at an all-time low, around 300,000 viewers,” says the source. “The show is going to be canceled and rebranded."
(In other words, MTV has created a generation of viewers who don’t have the attention span to watch a music video.)
Recent data from Nielsen media peg TRL’s viewership at 393,000, down from almost 600,000 in 2001.
The rotating cast of veejays who present the live show, which launched in 1998, includes Nick Lachey’s galpal Vanessa Minnillo, Damien Fahey and Susie Castillo. Last Thursday, under-performing MTV president Michael Wolf abruptly left his job, although he said the decision to do so was his.