Air America files for Chap. 11

[mburbank]

Yeah, I'm afraid I concur. I think liberal talk radio is potentially possible, but this wasn't it. Unles you found some way to drastically reduce commercial interuption, like if Soros just bankrolled the losses, youd have to first of all accept that your product could be entertaining and score points, but it would by neccessity be as shallow and surface level as right wing radio. Unless you are commercail free, you can't do depth. And wether or not you beleive Air America was striving for depth (and I sure as hell don't know, I only listened to it once, and I should have been in their target audience) Liberals have a very hard time seeing temslev as 'surface lvel' or thinking that the 'surface level' has any merit. It's 50% true and 50% snobbery. That's the game in talk radio, and if you don't think it's a good game, don't play.

If it were up to me, I'd focus strictly on humor. Satire can score all the points you need, rile people up, entertain them, and you don't have to take the time to back it up. You could back it all up on a web site, go into depth in text and keep referring people their. In place of right wing red meat, put left wing mockery.

Radio is an awsome media for information, IF it's unninterupted, or briefly interrupted. In five minute (if that) snippets, stick with jokes, slaps and teases.