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El Blanco El Blanco is offline
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Join Date: Feb 2003
Location: New York, NY
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Old Dec 2nd, 2003, 01:51 AM       
Who here would hire someone who stutters or has a high-pitched, naisly voice to do a radio broadcast? What? Nobody? I'm shocked.

It certainly isn't because these poor people demonstrate an inability to understand the news. No, it is beacuse they are not suitable for the medium you are using. Your audience will hear them and so you want something pleasing to the ears.

Television is a visual medium. You need something to please the eyes. I didn't give adamn about the Big 3 news stations until Solidad O'Brien showed up, and it wasn't for her in depth coverage of trade agreements.

Does this mean you need a bunch of talking heads and vacuos tramps to sell the news? No. It is entirley possible to be very attractive, very smart, and well spoken. I do it every day.
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