What’s your favorite car insurance gimmick?  The talking gecko?  The gruff cowboy?  What makes you feel the most automotive safety?
 I like the new one from Mercury (
www.mercurytheory.com).  If you haven’t seen it they are making the claim that the owners of Mercury are from Mercury and they’ve got all the corroborative evidence including a 10X magnification of burnt toast (check out the slides) that proves everything.  Makes me chuckle.