Ricky Williams chooses pot over football.

[Royal Tenenbaum]

"Legitimate companies would NEVER have a supply equal to the drug lords who have access to countless acres of jungle and one of the cheapest labour forces in the world. Or, you'd end up with drug lords starting up legitimate companies and laundering the money, still not paying any taxes. "

But it'd be an issue of quality. Why do people buy a Sony discman when they can go to Chinatown and buy a Sonay for much cheaper? Because Sony is a respectable brand that means quality. Why wouldn't the same be for drugs despite the higher cost for the "good shit?" People can still go buy Moonshine, but they prefer something that they know doesn't have urine in it.