I just saw it (it's 9:30 here on the west side). How you find the time to run I-mockery and at the same time manage a cereal fetish site is beyond me, but kudos to all your success.
Anyway, how about a link to the forums there? I can only pray the average new poster isn't as obnoxious. The cereal at my local QFC really sucks, too, so I'm interested in this intiative.