Venom doesn't have enough character depth to carry an entire film. I think they're doing this wisely, with Venom appearing in the final third of the movie. Beyond looking cool, he's not really a very interesting or compelling character so they should use him sparingly. I'd say the most interesting villain in the 3rd movie is the second Green Goblin.
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"It's like I'm livin' in a stinkin' poop rainbow." - Cordelia Burbank
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