I don't want to name the exact town, but I'll say that it's a small liberal-arts college.
I've gone to school (both Cornell and Ithaca) in Ithaca, and although they're slightly more granola and less retail than this place was, a similar mentality prevailed. As I checked out of the Green Star Co-Op once, the cashier asked me my favorite color. I wasn't in the mood to play, and I said "blue". Then she wanted to know what shade of blue, and I said, "I don't know... sky blue." Then she wanted to know what sky...just before dawn, a bright autumn sky, an overcast sky, a sunset. Longest checkout ever

I don't need a co-op cashier to bring me to awareness. I know that the sky can be different colors.
And the boyfriend is from Madison, we've been there many times, and it doesn't have the annoying pretentious garbage at all. Unless you hit the farmers market, then you get the LOOK AT ME I'M AT A FARMERS MARKET I AM WHOLESOME people. Everyone else doesn't wear a Farmers Market t-shirt and carry a Farmers Market bag to go to the Farmers Market :/
I don't know.