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Its marketing. You won't sell a car by telling people how much the other one sucks.
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That's not true. There are many examples to the contrary, but I'll just give one very notable one. A large majority of my parents' generation still believe that Chiang Kai Chek was a great man who strove toward democracy for the Chinese people. Almost nothing could be further from the truth. He was interested in Democracy only to the extent that it facilitated criminal enterprise for himself and his associates. If you check with Scotland Yard you'll find out that he was, for most of his adult life, involved with organized crime and worked directly for Tu-Yuehsen, the head of the Green Gang. In the 1920s Scotland Yard was unable to prosecute Chiang Kai Chek for contract murder because their witnesses kept disapearing. In the fifties Chiang Kai Chek's inlaws, the Sung family, spent hundreds of millions of U.S. dollars on public relations firms in a sort of pre-emptive strike, just in case too many people found out where the bulk of 3 billion in lend-lease money actually went. Their strategy wasn't so much to promote Chiang Kai Chek, since there wasn't much there to promote. Rather, they attacked his opponents and it worked. Mao's enemy was somehow transformed into a saint by the American public.
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