Video Game Corporation

[AChimp]

It depends on stuff like whether or not they already have a contract with the publisher, etc. If the company is new, they're usually willing to sell to the publisher that they can get the best deal from.

Sometimes they will try to market themselves towards specific publishers if they're making something that fits with the type of games that a publisher has released before (i.e. a publisher for FPS games probably won't be interested in an RTS game).

Normally, if you're just starting out, though, you want to be as open as possible to increase your chances for sucess.