Supafly reminded me of McSweeney's article on "Reinventing the Mojito".
Eskimojito
Fit adventuresome types in the 18-29 demo drive competing dogsleds: girls against guys. Girls are losing to the guys until girls open their thermoses and drink Eskimojitos. Girls take off parkas and underneath they wear bikinis, and furry boots. They pass under a banner that reads "Iditarod Finish"! Girls fall on the ground and make snow angels! Dogs romp. Guys smirk in annoyance but join in. Decrepit Inuits look on, shrugging at each other.
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