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Originally Posted by Pub Lover
Which is the bigger & least tapped market?
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Well this depends, really. Kids and casual gamers will make up a larger number of people than the hard core. However, kids and casuals won't buy nearly as many titles or hardware as the hard core gamers. A hard core gamer is more likely to buy an Elite or custom Halo 360 than a casual gamer is. I think Nintendo is in a good position because they really understand the market they're in, but their titles have to be aimed at that market. Personally, I laugh a lot more when playing the Wii so it's my favourite console with company. Alone, I would say it's only 50% as good.
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