Burger King's "Whopper Virgins" ad campaign is the company's latest salvo in its long food fight with rival McDonald's. But it appears to have missed the mark.
Critics have heaped a supersize helping of scorn on the ads, suggesting it smacks of "corporate colonialism," "cultural bullying" and the worst kind of Ugly Americanism.
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But the Whopper project has left a bad taste in the mouths of many who have seen it.
"While (Burger King) spent millions of dollars happily tracking down people with no 'hamburger awareness' the Food and Agriculture Organization of the United Nations has to go begging because they can only get one-thirtieth of the money they need to rebuild the developing world's shattered food systems," said Food First, an advocacy group that fights hunger.
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